Pricing is a key function in the value equation, Value = fn(price / sum (service + quality + access)). To create value, companies build products and services and wrap them around the product. Consumers create value by subconsciously assessing the price being asked for the perceived quality, and perceived service and perceived access.
The biggest impact on marketing over the last 15 years has been the proliferation of data among new sources like digital and mobile that provide insight into behavior and social activity. For many companies, the challenge is the integration of databases to optimize understanding of the customer, assess value, target investments, and manage communications on products, prices, services and promotions so that you have the right offer at the right time in the right channel to the right customer.
Search Engine Optimization remains one of the core strategies for businesses to attract customers to their web properties. The creation of content like e-books and other digital literature enables business to showcase expertise, product quality, or other brand or service attributes. E-Books and Digital Literature are essential tools for capturing customer data and assessing the difference between Suspect visitors and Prospect visitors and determining if it is time to engage sales in the pipeline process.