In the 25 years of my marketing career, the one true constant is that customers evolve. And as customer preferences, needs and wants, styles and trends have changed, expanded and even contracted, marketers have remained innovative in trying to address those needs. In the course of 30 years we have gone from punch cards and floppy disks to teraflops of data and microcomputers that fit on your wrist. And along with technology came an explosion of new tools to engage customers, to manage relationships when things are going well and not so well to keep them on track and to extend customer lifetime value and corporate customer value. TBG Talk is our blog to talk about technology, techniques, and analytics that help you to engage your customers and defend the one true business strategy – customer intimacy. Enterprises that have an intimate knowledge and understanding of customer preferences, needs and wants, styles and trends and can anticipate the customer to ease their way forward with their brands will be the winners of higher revenues, higher profits and longer lifetime value.
We invite you to comment on our blog posts and share your thoughts and ideas, questions and solutions. We have also created a forum for you to explore topics and gain insights. Whether you are a seasoned professional or an entry level marketer, a small business owner with marketing questions or an enterprise marketer with depth of experience, we welcome you to TBG Talk – let’s create something special to help you market your business more profitably.
~Christopher (Chris) Daly, President, TBG Marketing