Marketing Qualified Leads are an essential component to a successful and profitable sales pipeline. The qualification process often uses marketing automation with e-mail nurturing and DRIP campaigns to build customer profiles and understand customer needs, wants, ability and timing of buying. Now let’s take a look at the emergence of Chat for marketing qualification.
What is a Marketing Qualified Lead? A Marketing Qualified Lead (MQL) is a lead that has been processed using marketing tools to ensure that the lead is ready to move forward in the sales pipeline.
Accelerated Growth has a bevy of tools that can be used to enable your efforts but they all require strategy and planning and quite a bit of coordination to execute. Marketing, Sales, Finance and Executive often play the key roles in deploying tools of enablement to drive Accelerated Growth, at TBG Marketing, we talk about the following methods that we have used or seen used effectively.
Accelerated Growth requires the organization to shorten the sales cycle and improve the profitability of sales efforts by having marketing automate the processes of identifying and qualifying leads before delivering them to sales. Cold calling works – and it is the most expensive means of selling. Drive higher revenues and profits with superior Sales Pipeline Management driven by marketing automation.
While there is no widely agreed to metric for what “accelerated growth” actually is, a reasonable definition is growing
in a vertical market at 2x+ the average growth rate in the vertical. Accelerated Growth is a business strategy to outpace the competition either through a superior product offering.