Google Remarketing is one of the hottest tools in marketing automation today. Tracking customers on pages and then inserting them into the Google Display Network to recapture them for conversion is both cost effective and highly lucrative. Here are 8 ways to make remarketing work for your business.
What is a Marketing Qualified Lead? A Marketing Qualified Lead (MQL) is a lead that has been processed using marketing tools to ensure that the lead is ready to move forward in the sales pipeline.
[vc_row full_width=”stretch_row_content” full_height=”yes” fullwidth=”yes” top_margin=”0″ bottom_margin=”0″][vc_column][vc_column_text] Secret Weapon for Growth: by Chris Daly[/vc_column_text][/vc_column][/vc_row]
It’s not often that you find something that many businesses can use and use effectively to manage customers and customer relationships. Marketing Automation allows you to engage, nurture and groom customers to become Advocates for your business using digital personalization.
Accelerated Growth has a bevy of tools that can be used to enable your efforts but they all require strategy and planning and quite a bit of coordination to execute. Marketing, Sales, Finance and Executive often play the key roles in deploying tools of enablement to drive Accelerated Growth, at TBG Marketing, we talk about the following methods that we have used or seen used effectively.
Accelerated Growth requires the organization to shorten the sales cycle and improve the profitability of sales efforts by having marketing automate the processes of identifying and qualifying leads before delivering them to sales. Cold calling works – and it is the most expensive means of selling. Drive higher revenues and profits with superior Sales Pipeline Management driven by marketing automation.
While there is no widely agreed to metric for what “accelerated growth” actually is, a reasonable definition is growing
in a vertical market at 2x+ the average growth rate in the vertical. Accelerated Growth is a business strategy to outpace the competition either through a superior product offering.