Marketing 101: Permission to Grow

Permission to Grow in marketing is driven by the mastery of your craft, the success of your programs, and your ability to align marketing to company metrics. Mastery, Success, Alignment – without all three – your passion will not be enough to carry you to elite performance.

Managing the Sales Pipeline for Accelerated Growth

Managing the Sales Pipeline from Suspect to Buyers and Customers

Accelerated Growth requires the organization to shorten the sales cycle and improve the profitability of sales efforts by having marketing automate the processes of identifying and qualifying leads before delivering them to sales. Cold calling works – and it is the most expensive means of selling. Drive higher revenues and profits with superior Sales Pipeline Management driven by marketing automation.

Does Pricing Really Matter?

Pricing Strategy Core to Retail Success

Pricing is a key function in the value equation, Value = fn(price / sum (service + quality + access)).  To create value, companies build products and services and wrap them around the product.  Consumers create value by subconsciously assessing the price being asked for the perceived quality, and perceived service and perceived access.