Intensive Sprints are rapid fire strategy, planning and execution workshops on-site. The objective of an intensive sprint is to review the previous sprint for what worked, what did not, what was won, what was lost and how we are tracking on goals and KPI’s across the business. The Intensive Sprint is a rapid pace to keep teams focused on results, and owning their function while seeing how their work intertwines with the rest of the business to drive accelerated growth performance. Here’s a few things we do:
- Intensive Sprints are on-site reviews of the strategic plan, they are goal driven on the tactics, brand, creative, offer and targeting. We encourage your team to work concurrently with our team on content, design, creative, digital assets, CRM execution, reporting and monitoring.
- We socialize marketing, sales, KPI’s and business goals to create alignment in the organization and the pieces are fit together so that every function in the business understands their role in contributing to rapid fire growth and higher profitability. The sessions are quick fire and teams have their own KPI’s that drive the business KPI’s linking the strategy together.
- Our 6Q framework lays out what is coming up next, what may get moved up or back while still tracking to the end of period goals and metrics. If we have to give on something this period, we pick it up in the next period. The 6Q framework also aligns to the corporate strategic plan that is a longer term engagement of growth through acquisition, retention and cross selling.
- Culture sets the behavior that drives performance. In the Intensive Sprint we review the Culture of the business – behaviors, beliefs and outcomes. Are they still aligned? Are teams sticking to the culture? Is the culture empowering teams to own their 20 square feet and execute? If not, we look at the impediments and move them out of the way.