Posting an image or a video can do a lot for your business. Posting it in multiple outlets is the beginning of SEO value where you are creating backlinks to your site for conversion and building the inbound sales funnel. TBG Marketing enhances your video and images with branded keyword laden content and links to get customers to come to you. We have deep expertise in building and deploying branded content for a variety of businesses including Case Studies, White Papers, Service Sheets, e-Books and Videos.
Marketing vs. Advertising - How They are Different in Social Media
Many businesses think marketing and advertising are the same thing, but they really are not. Advertising is a function of marketing, it is the process of communicating with customers in third party mediums and typically for a fee. Marketing encompasses much more than advertising, it includes pricing, value propositions, customer service and support, sales strategy, product development, product distribution or delivery, marketing research and even community involvement are all marketing functions. That difference applies to Social Media as well, the insertion of advertisements into Social Media are paid placements of specific product or service or brand components. Marketing does not mean it has no cost to it, but it has a broader depth of costs which can included boosting Tweets, Pins and Posts so that you can reach customers with your branded content through the networks. Both advertising and marketing are targeted efforts, but how you market in Social Media will be based on how you want to engage customers using the media platforms and their unique properties to drive your business forward. TBG Marketing has deep experience with Social Media both marketing and advertising and we can guide you on when to advertise and when to promote so that your media usage is more efficient and optimized for your business.
Learn more about Social Media Services
Social Media Marketing is where we find many business owners spend their time – but the content is not well developed, keyword laden and timed properly for the audience and it also consumes time you could use running your business. TBG Marketing will automate and structure your Social Media (and non Social Media) efforts to get the most bang for your buck and allow you to spend less time on managing the media and more on growing your business.
TBG Marketing is a digital marketing agency – that’s what we do. We build websites integrated with marketing platforms to make our clients smarter, service customers faster and grow your business more profitably. We are digital marketing experts and we bring our knowledge of marketing and our experience working across many different clients and industries to create fresh ideas for your business. We help small businesses cross-sell and up-sell and build a branded platform that allows customers to find you and lower your cost of acquisition and build on a profitable customer base.
So we should Talk
Take a moment to fill out the form and tell us about your Social Media efforts and let’s talk about how TBG Marketing can help free up your time on social media, expand your footprint, drive more customers to your business and help cross-sell existing customers for profitable growth. Fill out the form today – put TBG Marketing to work for you.