SOCIAL MEDIA MARKETING AND ADVERTISING

Automation, Insertion, Monitoring, Listening, Reporting & Analytics

01

BRANDED CONTENT

Posting an image or a video can do a lot for your business. Posting it in multiple outlets is the beginning of SEO value where you are creating backlinks to your site for conversion and building the inbound sales funnel. TBG Marketing enhances your video and images with branded keyword laden content and links to get customers to come to you. We have deep expertise in building and deploying branded content for a variety of businesses including Case Studies, White Papers, Service Sheets, e-Books and Videos.

02

e-MAIL MARKETING

Many small businesses do not re-market to their customers with tools like e-mail to keep them engaged with your brand and cross sell and up-sell products and services. e-Mail Marketing is an efficient means of communicating content in your Social Media profile and drive customers to that channel as a conversion point. TBG Marketing will help you build an email marketing program that tailors branded content to customer needs to increase effectiveness, drive brand awareness and convert new sales.

03

SCHEDULING & AUTOMATIONS

For a small business, inserting into Social Media can be as easy as taking a picture on the job and loading it from your phone. Often those images go unedited and/or do not contain keywords that show up in search on social media sites. TBG Marketing looks at Social Media as the outer reaches of the sales funnel and we build scheduling and automations to insert into Social Media a carefully orchestrated and structured flow of content. Our goal is to build brand awareness, preference and conversion through consistent, well timed, branded content.

04

MONITORING & MESSAGING

Social Media is a very dynamic digital asset in that it reacts to societal trends very quickly and often originates trends that businesses can take advantage of. TBG Marketing provides Social Media monitoring and listening to search for keyword performance by media outlet and manage response in a real time fashion to keep your brand relevant. TBG Marketing also supports a single inbox that bring social media messaging into the the application and can either be responded to directly or used to create support tickets in automation settings.

05

WORKFLOW MANAGEMENT

As a small business owner, you have a lot invested in the success of your business. TBG Marketing supports your efforts to manage the business with workflow tools that allow you to authorize insertions and sign-off on creative and content before insertion. Stay in control of your media strategy without having to spend your time in the evening of Saturday afternoon posting to Social Media. TBG Marketing do the heavy lifting and provide advice and guidance that will make your strategy more effective and profitable and enable you to manage a larger funnel.

06

COMPETITIVE INTELLIGENCE

Monitoring competitors can help you understand important trends that may be occurring in the market and also identify new opportunities for your business. Understanding where you stand relative to the competition with media and advertising can help you manage your cost to acquire a customer, give you a stronger sense of pricing products and services, and know your reach into the market with media derived from your media base. Monitoring competitors will help you build a more profitable business and stay top of mind with customers.

Marketing vs. Advertising - How They are Different in Social Media

Many businesses think marketing and advertising are the same thing, but they really are not. Advertising is a function of marketing, it is the process of communicating with customers in third party mediums and typically for a fee. Marketing encompasses much more than advertising, it includes pricing, value propositions, customer service and support, sales strategy, product development, product distribution or delivery, marketing research and even community involvement are all marketing functions. That difference applies to Social Media as well, the insertion of advertisements into Social Media are paid placements of specific product or service or brand components. Marketing does not mean it has no cost to it, but it has a broader depth of costs which can included boosting Tweets, Pins and Posts so that you can reach customers with your branded content through the networks. Both advertising and marketing are targeted efforts, but how you market in Social Media will be based on how you want to engage customers using the media platforms and their unique properties to drive your business forward. TBG Marketing has deep experience with Social Media both marketing and advertising and we can guide you on when to advertise and when to promote so that your media usage is more efficient and optimized for your business.

Learn more about Social Media Services

Social Media Marketing is where we find many business owners spend their time – but the content is not well developed, keyword laden and timed properly for the audience and it also consumes time you could use running your business. TBG Marketing will automate and structure your Social Media (and non Social Media) efforts to get the most bang for your buck and allow you to spend less time on managing the media and more on growing your business.

TBG Marketing is a digital marketing agency – that’s what we do. We build websites integrated with marketing platforms to make our clients smarter, service customers faster and grow your business more profitably. We are digital marketing experts and we bring our knowledge of marketing and our experience working across many different clients and industries to create fresh ideas for your business. We help small businesses cross-sell and up-sell and build a branded platform that allows customers to find you and lower your cost of acquisition and build on a profitable customer base.

So we should Talk

Take a moment to fill out the form and tell us about your Social Media efforts and let’s talk about how TBG Marketing can help free up your time on social media, expand your footprint, drive more customers to your business and help cross-sell existing customers for profitable growth. Fill out the form today – put TBG Marketing to work for you.