Everyone Starts Somewhere

The Small Business Accelerator

As a business owner, you have to know who your customer is to build a successful business and to scale.

Our clients are primarily displaced Generation X Workers working to produce income as solopreneurs.

We offer the Small Business Accelerator to stand up your digital properties and to help you start generating demand, capture demand and convert demand to revenue producing clients.

Schedule a FREE Consult

Join the Collective

One of the 15 Challenges of being a Solopreneur is combatting the loneliness of building alone.  No More.  When you join TBG Marketing, you are invited to join our Marketing Collective on LinkedIN.  Cooperate and Collaborate with other Solopreneurs to grow your business and network together.

Digital Design & Development

We build marketing platforms that look like websites.  See the Difference

Digital Epicenter of Your Business

Your website is your asset; you control the look, feel, tone, language, color, and style.  Surprise - yellow works.  One eye on looks, the other eye on conversion.

  • WordPress Design & Development
  • e-Commerce Design & Development
  • Booking/Scheduling Integration
  • On-Site Payment Transactions
  • Fast, Secure, Reliable, Scalable Digital Hosting
  • Mobile Responsive to the smallest detail
  • SEO Enabled and Structured for your Business
  • Content maintenance and updates
  • Customer Tracking, Capture and Conversion

Google Ecosystem

The Global Ecosystem Designed for e-Commerce

Fully Managed System Installation

Customer Tracking & Site Monitoring

The Google Ecosystem is the preeminent commerce system on the planet. We configure Google Analytics, Tag Manager, Ads, Adsense, and Search Console to help you get off the ground at a dead sprint.

  • Custom Google Analytics Installation
  • Custom DOM Tracking with Tag Manager
  • Custom Digital Ad Design & Management
  • Custom Ad Conversion Tracking and Installation
  • Google Adsense Installation to Monetize your Site
  • Google Search Console to track site performance and keywords
  • Google Optimize for A/B Testing and Performance Enhancement
  • Google Speed-test and Mobility Monitoring

Social Media Marketing

Twitter. Facebook.  LinkedIN. Pinterest. Instagram.The Big 5 are Covered with Insertion & Listening

A Core Platform for Demand Generation

Social Media is an integral component of the Sales Funnel.  Digital Ads and Search are the Fuel.  Digital Branded Content is the Magnet.  Build Your Funnel in Social Media.

  • Branded Content Design & Development
  • Insertion Management & Listening
  • Customer Link Tracking and Development
  • SEO Category & Tag Management
  • Social Media Reporting and Insights
  • Integrated Communications into SMM Platform
  • Content Pillars and Traffic Analysis
  • Cross-Platform Posting and Monitoring

HubSpot CRM

HubSpot Customer Relationship Management

The Center of Customer Knowledge

Integrated Customer Behavior

All Customer Data Flows to CRM from Social Media, Site Performance, and Digital Advertising.  One Repository to Integrate and Manage Customer Relationships for Growth.

  • Free HubSpot CRM Installation & Configuration
  • Integration to WordPress User Registration
  • Integration to e-Commerce Platform
  • Customized Sales Pipeline Stages
  • Custom Fields for Customer Tracking
  • Integrated Scheduling Applications
  • G-Mail, MS Office e-Mail Tracking Integration
  • Integrated Customer Inbox and Ticketing

Customer Review

The Dreamcatchers* Recording & Production Studio

TDRS was ready to grow and SEO was a mystery. Find out how the TBG Marketing Small Business Accelerator took them from page 3 to page 1 and on their way to bigger and better things in the studio industry in Columbus Ohio.
READ THE CASE STUDY
SEO Growth

How does the Small Business Accelerator Work?

Here are some answers to the most common questions about the TBG Marketing SBA service.

How long is the term?

We offer the Small Business Accelerator for a period of 12 months.  You can start any time during the year.

What services do you provide?

In short - almost everything.  Build a site, maintain the site, build social media, maintain social media, build content, maintain content, build digital ads, maintain digital ads, build SEO, maintain SEO, build CRM and maintain CRM.  You focus on your business, we handle the marketing.

What can I expect?

Most small businesses scratch out a living.  We build a methodical plan to help you elevate your business.  We execute, analyze, forecast and guide your business marketing and brand development.

Are their other costs?

We have agency licenses for most of our digital applications and we aggregate you on them.  You know what the costs are so when it is time for you to grow out of the Accelerator, you have no budget surprises.  There are costs for digital ads that you would pay monthly and we help you build a budget around the ads.

This is too good to be true - what's the catch?

You caught us!  It is too good to be true - except it is.  We only accept 10 businesses into the SBA on a rolling 12 month basis.  The average growth those businesses experience exceeds 2000% and our goal for the accelerator is to help you get north of $1MM while in the program.

When do I exit the accelerator?

Typically, when you crest $1MM in revenues, you exit the accelerator.  It does not mean you get dropped, it just means the discounted rates and services are going to trend toward market pricing.  We do however always propose a solution to keep you with TBG Marketing.

Can I quit if I am unhappy?

We assume yes - no one has ever quit before.  Our goal is your 100% satisfaction.  If we do not reach that, you are free to terminate at any time.  We also guarantee that you will earn 100% of the cost of our services in profits in the first year or you get a refund if you leave or a credit moving into the next year.

How do I get Started?

You get started by signing up.  You will receive no invoice from us until 30 days after the entire platform is in place.  We invoice at the END of each month so you can earn revenues and profits from our services to pay for our services.

Small Business Accelerator

Full Digital Marketing Support from an Experienced Digital Agency
$ 500
00
Monthly
  • Webdesign & Development
  • Content Marketing & Production
  • Video Content Production
  • Full Service SEO
  • Backlink Production
  • CRM Deployment & Maintenance
  • Digital Advertising Management
Apply for the program
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The Dreamcatchers* Recording & Production Studio

CASE STUDY

How The Dreamcatchers* Recording & Production Studio took their passion for music to new heights with the TBG Marketing Small Business Accelerator

OVERVIEW

Search Engine Optimization (SEO) has been a crucial part of being successful on-line.  SEO remains a bit of a mystery to many business owners.  They were told to build a web-site and people will show up.  It’s never quite that easy.  So The Dreamcatchers* Recording & Production Studio launched their online presence on a “build it yourself” platform.  But the results were not quite what they wanted and the phrase “SEO” kept coming to mind.

The Dreamcatchers* Recording & Production Studio is the brainchild of two childhood friends with an intense interest in the music industry and the drive to build a black-owned studio in Columbus, Ohio.  But the tools they used did not provide the information and traffic they were looking for so they went looking for help.

TDRS had  a simple goal of getting to Page 1 of search.  They knew if they could be found, then the business had a chance of being something special.  So with that goal in mind, they came to TBG Marketing looking for a boost. Their passion for music, their knowledge and experience in the industry and a little ace up their sleeve of astonishing photography helped us build a plan to get to number one.

“As a Growth Marketing Agency, we have seen that TBG Marketing focuses first on our business and second on the tools and technology.  Growth Marketing is about Acquiring Customers, Growing Existing Customers and Retaining Customers.   TBG Marketing looks at how we price, how we serve customers, how we book, how the studio works, the experience the customers get and the various avenues for growth.  A recording studio records music, but an audio studio records music, voice-overs, podcasts and more.  With a fresh perspective and the application of a new, faster, mobile responsive site, our business is growing faster than we ever anticipated.  SEO got us to page one; growth marketing is taking us to new markets and services.  Through a pandemic and multiple quarantines, we are on a trajectory that makes us feel confident we are on the right track.”

~Rizo M., Founder
The Dreamcatchers* Recording & Production Studio

APPROACH

  • Competitive Research.  The first step was to research competitive sites in the market and identify keyword strategies to attract the correct audience.  We settled on a long-tail combination as the keyword set to own.
  • Web Design & Development.  SEO requires your site to be tagged, structured and fast.  It should be easy to use, particularly for mobile users.  We built an initial site and updated again 9 months later.
  • Content Marketing.  Search Engines search for content.  We structured the content around long-tail keywords, added content for users to understand how to book the studio, how to prepare for the studio and how to understand the language of the studio.
  • e-Commerce Enablement.  We added e-commerce to deliver the plans, products and services and increase keyword utilization on site and supplement the scheduling application.  Conversion is all on site.

Results

  • #1

    4 Months after launch, TDRS moved to the first page in search for the keyword set selected.

  • 1000+

    Over 1,000 new Users in 90 days. The site went from substantial zero users to over 1,000 on a rolling 90 day basis.

  • 42%

    A 42% increase in booked studio services and 26% increase in conversion rate.

CONCLUSION

Success in the digital space requires Structure, Content and Speed.  Mobile friendly websites convert higher than non-mobile friendly web-sites.

Competitive research will get you a start.  Since launching, competitors noticed their drop in rankings and are working back.  Growth Marketing is an on-going commitment.

The entire digital ecosystem from site design, to customer tracking, offers, and strategy are important.  Measured, continuous growth requires planning and discipline and a focus on serving customers.