Marketing Automation is a broad category of business processes, technologies and services used to improve and automate workflows. Improve Inbound Marketing Strategies that focus more on customer acquisition and the delivery of Marketing Qualified Leads and Outbound Marketing Strategies that focus more on remarketing existing customers. Streamline your data collection and the selling process to increase productivity and bring higher profits.
At TBG Marketing we break Marketing Automation into 4 categories: Customer Capture, Customer Engagement, Customer Servicing and Customer Remarketing. Each of these distinctions have different workflows requiring automation. Our approach to Marketing Automation is founded on A/B/n split testing to optimize marketing workflows, accelerate the sales pipeline and deliver high value Marketing Qualified Leads (MQL) to your business.