HubSpot Certified Services
Free. Starter. Professional. Enterprise.
Build and deploy inbound sales management tools and qualify leads through sales pipelines that fit your business needs.
Build and deploy inbound marketing tools including digital ads, social media, content, landing pages and email marketing.
Build and deploy inbound service tools including ticketing and routing, custom ticket information, net promoter score collection and customer satisfaction.
What is HubSpot?
HubSpot is in integrated digital marketing, sales, service and content platform to drive Inbound marketing efforts and “pull” customers to your brand.
Inbound marketing is a strategy that eliminates unsolicited contacts in favor of pulling customers to a brand for conversion.
Our expertise in customer relationship management including Inbound marketing enables us to configure HubSpot to your specific needs to get the most out of your marketing technology investment.
How does Inbound Work?
Inbound marketing is a pull strategy and uses digital ads, social media content, website content, landing pages,custom digital forms and chat tools to greet and convert customers.
Inbound strategies focus on customer niches and present highly customized content to align organizational services to their individual needs. The needs are often expressed using “personas” to help analyze how marketing is working and what content and tools work best with each persona.
Personas help you understand the different needs of customers and how to align to those needs to pull them to your brand.
What are some of the benefits of HubSpot?
HubSpot has a substantial amount of automation baked into the application including automatically creating contact from your emails and contact files, integrating contacts and organizations and contacts to deals. HubSpot is a fully customizable suite of tools to help you provide seamless sales, marketing and service to your customers.
Sales (Free, Starter, Professional, Enterprise)
- Custom Deal Pipelines
- Customer Tracking
- e-mail Logging & Tracking
- Call To Action Tracking
- Contact Forms
- Chat bots and live Chat
- Customizable Contact Records
- Customizable Organisation Records
- Customizable Deal Records
- Sales Activity Tracking
Marketing (Free, Starter, Professional, Enterprise)
- Custom e-mail Templates
- Automated marketing workflows
- Digital Ad attribution and tracking
- Landing page development and tracking
- Customer performance tracking
- Social Media Listening and Insertion
- Integrated Inbox with Team Assignments
- Site Tracking and Profile Building
- Marketing Qualified Leads
- SMS Integrations
- e-Commerce Integrations
- Segmentation and Lists
- Content tracking and usage
What can my team expect?
Growth Marketing requires a level of automation to help accelerate sales pipelines and socialize customer needs and personas in organizations. At TBG Marketing we will configure your HubSpot solution to your business and how your deals are built today and train your team on the tools they need to build a high performing inbound strategy. All TBG Marketing staff carry HubSpot Certification in InBound Marketing, e-Mail Marketing, Sales Management and Contact Management and have a minimum of 3 years of experience on the platform.
Strategy & Planning
Your Inbound Strategy is unique to your business; we help you plan and execute and fit the technology to the plan, not the plan to the technology.
HubSpot is intuitive for experienced CRM Users. We provide training and orientation to maximize the technology for your users.
Our team will configure and manage the marketing services platform to carry out and maximize your inbound strategy.
We enhance HubSpot reporting with Outbound efforts and give you insights into KPI’s for acquiring and growing customers.
Optmization & Learning
TBG Marketing will help you optimize your marketing dollars and sales pipeline with testing and socializing results in the organization.
Technology supplements strategy, not drive it. Our focus is on your business and your desired customers and applying technology to the plan.