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Branded Content Marketing to Drive Sales Engagement

Content marketing is the fuel to SEO growth. Branded Content marketing is about building your brand as the solution of choice to target customers with customized branded content tools.
Christopher (Chris)

Christopher (Chris)

Christopher (Chris) Daly is the founder and president of TBG Marketing, a digital marketing consultancy and growth marketing agency in Columbus, Ohio. Chris is a 30 year veteran of database, direct and digital marketing working with iconic brands like Frontgate, Victoria's Secret, GNC, Bill Me Later, PayPal and 2CO. Chris lives in Columbus, Ohio and is a graduate of THE Ohio State University.

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Customer Focused Content Drives Higher Engagement and Conversion

Branded Content Marketing is about taking your products and services and aligning your brand as the solution of preference for select customer audiences.  Just as in Vertical Marketing Content, the customization and personalization of your content to specific customer segments and personas increases utilization and engagement because it is more relevant to customer needs.  There are a ton of tools at your disposal; let’s take a look at a few of them that are easy to create and distribute and can have a significant impact for your business.

  • infographic

    Infofgraphics

    Infographics are designed to explain something complex in a very visual way.  They typically include data, charts, images and brand standard colors and styles.  Infographics use colors, style, fonts, weights and images to drive a point home very clearly; they are a great tool for you to show how well campaigns perform or how your business is growing or what a market looks like. Decode complex messages and drive back-links with Infographic Marketing.

  • case study image

    Case Studies

    Case Studies are an effective tool to showcase products or services enabling a customer to see what a positive experience working with your business might do for them.  Case studies are often 1-2 pages long with a very well defined structure to them.  From a design perspective, Case Studies can come in multiple formats from presentation displays to live video or animated video.  Build SEO value with backlinks and increase the sales funnel with targeted branded content into search.

  • e

    e-Books

    e-Books are what they sound like, longer, more in-depth dives into a particular product or service.  Complex products like marketing automation or statistical modeling are supported with e-Books to engage customers.  Other uses might include rule books, how-to-use books, strategy books.  If you have a complex product or service to sell, e-books can ease the path for a Prospect to become a solid Lead. 

  • branded white paper logo

    White Papers

    White Papers tend to be papers that explain the position or views of a company on a particular topic and help your brand to build authority in the market to enable customers to build confidence in your offerings and convert.  White Papers are often technically detailed but also limited in scope and tend to be shorter in length (3-8 pages).  Publish White Papers on Social Media and other industry outlets for SEO value through back-linking.

Branded Content also serves as a means for attracting talent to your business.  Properly designed e-Books, case studies and white papers showcase your business and why people may want to work for you or with you.  Video is also a strong compelling element for your Branded Content strategy where videos explain complex solutions or engage in brand story-telling that helps build your reputation and attract customers.  No matter what your business is, b-to-b, b-to-c or everything in between, a Branded Content strategy is an essential tool for building backlinks to your business and driving domain and page authority in search. 

There are plenty of tools in the market to help you build Infographics like Canva, Venngage or Piktochart.  When building your content you should also research your keywords that you want prominent in the Branded Content using tools fro Ahrefs or Google Ads so you can understand the words people use to find the products and services you offer.

TBG Marketing can help you build a Branded Content strategy as part of our SEO and Social Media Services with a full calendar, automated insertions, copywriting, graphic design and development and reporting and tracking.  Build your branded content strategy with TBG Marketing.  Get started today!

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