Branded Content also serves as a means for attracting talent to your business. Properly designed e-Books, case studies and white papers showcase your business and why people may want to work for you or with you. Video is also a strong compelling element for your Branded Content strategy where videos explain complex solutions or engage in brand story-telling that helps build your reputation and attract customers. No matter what your business is, b-to-b, b-to-c or everything in between, a Branded Content strategy is an essential tool for building backlinks to your business and driving domain and page authority in search.
There are plenty of tools in the market to help you build Infographics like Canva, Venngage or Piktochart. When building your content you should also research your keywords that you want prominent in the Branded Content using tools fro Ahrefs or Google Ads so you can understand the words people use to find the products and services you offer.
TBG Marketing can help you build a Branded Content strategy as part of our SEO and Social Media Services with a full calendar, automated insertions, copywriting, graphic design and development and reporting and tracking. Build your branded content strategy with TBG Marketing. Get started today!