DIGITAL MARKETING SERVICES

The foundation of any marketing platform is a CRM application.  The market is full of solid applications ranging from $10/user/month to more than $200/user/month.  TBG Marketing supports several applications including: Hatchbuck, AgileCRM, InsightlyCRM, PrsoperWorks, PipeDrive and HubSpot.  We work with our clients to identify the right tools that offer the best solutions to support new customer acquisition and manage the on-going engagement and growth of existing customers.

e-Mail Marketing is a crucial tool to communicate brand value and nurture prospects and existing customers.  Our e-mail marketing services include HTML design and styling, campaign strategy and planning, content development, campaign execution and tracking, integrating e-mail marketing with other media placements including social media marketing and digital advertising.  We work with MailChimp and Campaign Monitor to execute marketing programs that drive customer value to your brand.

SMS/TXT Messaging is not just for kids, it’s a vital tool in the kit to communicate with customers rapidly and succinctly.  SMS/TXT is useful when you need to engage a customer from the notification of pending service or completion of services to prompting a customer on-line to perform a task or engage with your business.  SMS/TXT is an ideal way to cut through clutter and reach a customer with reminders for action and to enable the customer to participate without having to managing an inbox.

Digital advertising is complex, time consuming and possibly very expensive if you are not monitoring your advertising pretty much every minute of the day.  The dynamic nature of AdWords and Bing Ads offers benefits and perils.  At TBG Marketing we manage AdWords with dedicated staff and optimization software that enables us to manage even small accounts in a short period of time to optimize your ad performance.  We have experience and tools to manage Display and Search networks including Rich Media ads.

Search Engine Optimization is part art and part science.  There are 2 Facts about SEO: 1. There is an algorithm Google has for search, and 2. No one really knows what it is.  But the best approach is to manage your digital assets for search and that means properly tagging and styling all content, managing sites for speed and mobile, structuring data elements that accelerate search, managing keywords on-going in static and dynamic content and managing backlinks to establish authority.  Get a Free Audit from TBG Marketing.

A key to success in SEO and to offset the cost of PPC is to develop and deploy a digital content strategy.  Digital content delivers a branded, keyword laden message into the market and serves to provide backlinks to your site to build domain and page authority in search.  Branded digital content includes Case Studies, White Papers, Video Case Studies, Mobile Apps, Infographics, e-Books, Product and Service Sell Sheets and Knowledge Base content in your Help Desk solution.  Build a branded content strategy with TBG Marketing.

Marketing Automation is about automating marketing communications and workflows to optimize your time while providing a customer a better experience. Marketing campaigns are automated in steps based on behavior or pre-determined timing.  Marketing communications like satisfaction surveys and brand reputation management surveys are trigger events based on completing a product or service or being part of solution.  On-site automations can include digital forms, games, quizzes and polls to get customers to subscribe and engage for further treatments including cross-selling, up-selling and referrals.

The objective Sales Automation is to present qualified to highly qualified leads to sales to accelerate the closing cycle and win more business cost effectively.  Contact Forms are now being replaced with Project or Service Requests, live chat and bots replace cold calls and interact with customers on-line, voice mail broadcasting and automated e-mails can groom customers for signs they are preparing to convert and automated scheduling enables customers to opt-into contact at a time of their choosing.  Automating sales enables accelerated growth and higher profits.

The vast majority of business in the United States are small businesses, some 29MM small businesses.  Service automation is often overlooked by small businesses from both a process to free up small business owners time through self-service and from an SEO value of deploying keyword laden solutions in knowledgebases and customer service forums.  At TBG Marketing we work with our clients to deliver an inexpensive service automation including a knowledgebase, forum and ticket system to serve customers faster and more profitably.