WEB & DIGITAL DESIGN AND DEVELOPMENT
We Build More than WebSites - We Build Marketing Platforms
EMERGE FROM THE CROWD
Build Your Digital Brand with Strategy and Purpose
DIGITAL DESIGN & DEVELOPMENT PROCESS
The more we understand your business and your goals, the better the marketing platform becomes.
- Business Goals
- Customer Targets
- Brand Strategy
- Brand Structure
- Internal Users
- External users
Discovery is a process where you talk and we listen. We ask questions to understand not only your goals but your aspirations, your style and tastes and your beliefs and suspicions. We work together to build a digital asset that can last a long time, serve your customers and prospects and enable growth for your business.
Planning is about timing, resource development, business needs and organizing the effort to make sure the new digital assets come off without a hitch. In the planning phase we actually, well, build a plan:
- Client Sign-off
- Projects and Tasks
- Statement(s) of Work
- Timing and Critical Path
- Team Collaboration
- Final Project Plan
The planning process is typically a fast process that aligns our resources to meet your needs. Team collaboration, Statements of Work and Task assignments are all manages using software and you as a client will have full visibility into the process.
Design is more than fonts and colors – it’s a fully integrated User Experience to manage customer flow through your site to accelerate service and convert customers:
- Visual Design & Wireframes
- Information Architecture
- Navigation Design
- Structuring, Organizing and Labeling
- Finding and Managing
- Interaction Design
A well thought out planning and discovery process enables the third phase which is a meaningful and purposeful design that is based on our experiences and the testing to ensure that the flows achieve their goals of conversion, usability and access.
Your content we supplement with keyword placement and insertion to be sure your site reaches its intended audiences. Whether your market is local, regional, national or global, we work on content that is easy to find in search.
- Brand Voice
- Customer Testimonials
- Case Studies & White Papers
- Product & Service Papers
- Catalogs & e-Books
- Blogging Structure
- Simplified Communications
Developing content is about convincing customers to perform a specific action – convert. Conversion can be a sign-up, free-trail, contact form or even a game, poll or webinar. The content on your site represents your brand voice and style and denotes your experience and tone.
Coding is where we step in and make things happen. In the coding phase we are using a variety of tools and technologies to bring your site to life, to integrate or build applications and to allow your design and style to shine
- API Integrations
- Structured Data
- SEO & Media Site Tagging
- Tracking & Analytics
Coding is technical in nature but we work with our clients in “plain English” so that you do not have to worry about arrays, sql queries, api calls and conditional logic. We explain how the site works and we document our code every step of the way to understand purpose and maintenance.
TEST & LAUNCH
One of the most compelling elements of digital assets is the ability to track behavior and test work flows to optimize customer acquisition. The launch of your digital property follows a path of rigorous testing including stress testing, connections, speed testing, task completions, communications and logging.
- Google Speed Testing
- Analytics Capturing Activity
- Integrated Application Flow
- Digital Notifications
- Page Authority & Domain Authority
- Site Hardening and Security
- Encryption and Access Management
- User Acceptance Testing
On the completion of our internal testing we invite our clients to test their sites in development environments and authorize the final site launch in-market. Depending on the plan, this can be a full roll out or incremental releases to match your business needs.
MAINTENANCE AND SUPPORT
TBG Marketing is full stack digital marketing agency and as we work to develop your web-site and digital assets, we will also work with you to set up digital marketing processes executed either internally with your business or part of our client service engagement. We have a technology architecture that allows us to aggregate clients on platforms to drive down costs and accelerate business performance. Our digital marketing services very broadly include:
- Marketing Automation
- e-CRM Deployment & Management
- Sales Automation
- Service Desk Automation
- SMS/TXT Messaging
- Social Media Monitoring and Insertion
- Digital Advertising & Optimization
- Mobile Application Push
- Branded Content Design and Deployment
TBG Marketing can accelerate your business growth using digital assets to grow and sustain your customer file. Our full service solutions start as low as $350/month and can enable your business to take advantage of current marketing tools, develop new customers, develop new products and services and help you build the business you have envisioned.
Learn more about Design & Development
TBG Marketing is a full-stack digital marketing agency with skills in digital design and development including web assets, mobile assets, branded content, digital advertising and social media assets. Our digital design and development processes ensure we surprise and delight our clients with superior, functional, purpose driven assets to grow your business.
So we should Talk…
If you are ready to get moving on your digital transformation, TBG Marketing is ready to listen. Take a quick minute and fill out the form on the page and we will contact you and get the ball rolling. Fill out the form – put TBG Marketing to work for your business.