Build exceptional knowledge of your customers, there is a depth of information beyond transactional behavior: social, lifestage, preferences, goals and personalities. Customers do not live in a single channel or a single dimension. To win in a digital world you have to know your customers in multiple dimensions and improve targeting for relevance and enablement. Inspire your customers to what they aspire to and you position yourself for success.
Extending your brand through direct communications can yield positive results. But universally, customers who opt-in, customers who invite you to market to them, they are the lasting customers who are seeking a longer engagement. Earn customer permission and extend your brands, products and services to give customers a reason to justify their affinity and earn a relationship with your business as their top preference.
IMPLEMENTING CRM WITH TBG MARKETING
AT TBG Marketing we implement CRM with four pillars: analytics, insights, communications and service.
Our Core Services Include
Build your marketing strategy with TBG Marketing
TBG Marketing has the technology, tools, experience and strategies to help your business grow and increase customer affinity. Our focus is always on providing services that help you increase and improve the lifetime value of your customers to extend your organization’s profitability.
Learn More about Data Driven CRM
Customer Relationship Management is a business strategy to engage customers, understand their needs and wants and work to exceed customer expectations. CRM leverages database technology and database marketing techniques to understand customer segments on your file and the path forward to mine profits from your existing customers and how to find new customers. TBG Marketing was born in CRM working with large retail organizations building massive marketing databases and executing more than 2 billion customer contacts through direct mail and e-mail marketing. We have learned a lot along the way and want to bring our experience, technology and skills to work for you. A sound CRM program enables your business to:
- Grow faster – accelerated growth comes from new and existing customers
- Retain customers – better knowledge of your customers help you make better business decisions on investing in them
- Integrate customer contact points – managing contact points like Social Media, Web, Mobile and Search is central to bring customer information into focus to use it to drive your business forward
- Grow profits – revenue growth is useless if growth in profits do not come with it and CRM powered by TBG Marketing will show you how to mine profits from your customer file and optimize your relationships to build a stronger business.
So we should Talk
If you are looking for a way to make your web-site and marketing more functional, drive higher customer behavior and make more profits then let’s talk about how TBG Marketing can power CRM using database and digital marketing to accelerate your business. Take a moment and fill out the form – put TBG Marketing to work for you today.