User Experience

The development of processes that interact with users in various channels to deliver targeted outcomes.

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Does Pricing Really Matter?

Pricing is a key function in the value equation, Value = fn(price / sum (service + quality + access)).  To create value, companies build products and services and wrap them around the product.  Consumers create value by subconsciously assessing the price being asked for the perceived quality, and perceived service and perceived access.

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