Marketing Qualified Leads are an essential component to a successful and profitable sales pipeline. The qualification process often uses marketing automation with e-mail nurturing and DRIP campaigns to build customer profiles and understand customer needs, wants, ability and timing of buying. Now let’s take a look at the emergence of Chat for marketing qualification.
TBG Marketing can help you manage your sales pipeline so that you can accurately predict revenues and profits for your business that you can rely on.
What is a Marketing Qualified Lead? A Marketing Qualified Lead (MQL) is a lead that has been processed using marketing tools to ensure that the lead is ready to move forward in the sales pipeline.
It’s not often that you find something that many businesses can use and use effectively to manage customers and customer relationships. Marketing Automation allows you to engage, nurture and groom customers to become Advocates for your business using digital personalization.
Branded Content Marketing leverages the outcome of your brand design to create information assets that are effectively marketed to customers to build brand reputation and drive leads to convert. The objective of content is to build the brand reputation and brand persona in the minds of customers and to drive affinity toward your brand to make the buying decision for the customer easier.
Accelerated Growth has a bevy of tools that can be used to enable your efforts but they all require strategy and planning and quite a bit of coordination to execute. Marketing, Sales, Finance and Executive often play the key roles in deploying tools of enablement to drive Accelerated Growth, at TBG Marketing, we talk about the following methods that we have used or seen used effectively.
Accelerated Growth requires the organization to shorten the sales cycle and improve the profitability of sales efforts by having marketing automate the processes of identifying and qualifying leads before delivering them to sales. Cold calling works – and it is the most expensive means of selling. Drive higher revenues and profits with superior Sales Pipeline Management driven by marketing automation.
While there is no widely agreed to metric for what “accelerated growth” actually is, a reasonable definition is growing
in a vertical market at 2x+ the average growth rate in the vertical. Accelerated Growth is a business strategy to outpace the competition either through a superior product offering.
Search Engine Optimization remains one of the core strategies for businesses to attract customers to their web properties. The creation of content like e-books and other digital literature enables business to showcase expertise, product quality, or other brand or service attributes. E-Books and Digital Literature are essential tools for capturing customer data and assessing the difference between Suspect visitors and Prospect visitors and determining if it is time to engage sales in the pipeline process.