Product Marketing

The processes of developing, designing, disseminating and promoting products and services for targeted customer groups to drive profitability.

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Branded Content Marketing to Drive Sales Engagement

Branded Content Marketing leverages the outcome of your brand design to create information assets that are effectively marketed to customers to build brand reputation and drive leads to convert.  The objective of content is to build the brand reputation and brand persona in the minds of customers and to drive affinity toward your brand to make the buying decision for the customer easier.

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Does Pricing Really Matter?

Pricing is a key function in the value equation, Value = fn(price / sum (service + quality + access)).  To create value, companies build products and services and wrap them around the product.  Consumers create value by subconsciously assessing the price being asked for the perceived quality, and perceived service and perceived access.

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