What is a Marketing Qualified Lead? A Marketing Qualified Lead (MQL) is a lead that has been processed using marketing tools to ensure that the lead is ready to move forward in the sales pipeline.
CRM are the processes leveraged by a company to acquire, nurture, convert and retain customers to a brand.
Branded Content Marketing leverages the outcome of your brand design to create information assets that are effectively marketed to customers to build brand reputation and drive leads to convert. The objective of content is to build the brand reputation and brand persona in the minds of customers and to drive affinity toward your brand to make the buying decision for the customer easier.
The number one question that always seems to befuddle small e-Retailers is “How well do you know your customers?” Join TBG Marketing at TBG Talk and learn about the Retail Strategic Profit Model and how to align Customer Insights to the model to drive profitable growth.
Accelerated Growth has a bevy of tools that can be used to enable your efforts but they all require strategy and planning and quite a bit of coordination to execute. Marketing, Sales, Finance and Executive often play the key roles in deploying tools of enablement to drive Accelerated Growth, at TBG Marketing, we talk about the following methods that we have used or seen used effectively.
While there is no widely agreed to metric for what “accelerated growth” actually is, a reasonable definition is growing
in a vertical market at 2x+ the average growth rate in the vertical. Accelerated Growth is a business strategy to outpace the competition either through a superior product offering.
Pricing is a key function in the value equation, Value = fn(price / sum (service + quality + access)). To create value, companies build products and services and wrap them around the product. Consumers create value by subconsciously assessing the price being asked for the perceived quality, and perceived service and perceived access.