Customer Analytics

The processes of analyzing customer data across business processes to assess the value customers deliver to a business.

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Does Pricing Really Matter?

Pricing is a key function in the value equation, Value = fn(price / sum (service + quality + access)).  To create value, companies build products and services and wrap them around the product.  Consumers create value by subconsciously assessing the price being asked for the perceived quality, and perceived service and perceived access.

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