It’s not often that you find something that many businesses can use and use effectively to manage customers and customer relationships. Marketing Automation allows you to engage, nurture and groom customers to become Advocates for your business using digital personalization.
Accelerated Growth has a bevy of tools that can be used to enable your efforts but they all require strategy and planning and quite a bit of coordination to execute. Marketing, Sales, Finance and Executive often play the key roles in deploying tools of enablement to drive Accelerated Growth, at TBG Marketing, we talk about the following methods that we have used or seen used effectively.
Accelerated Growth requires the organization to shorten the sales cycle and improve the profitability of sales efforts by having marketing automate the processes of identifying and qualifying leads before delivering them to sales. Cold calling works – and it is the most expensive means of selling. Drive higher revenues and profits with superior Sales Pipeline Management driven by marketing automation.
While there is no widely agreed to metric for what “accelerated growth” actually is, a reasonable definition is growing
in a vertical market at 2x+ the average growth rate in the vertical. Accelerated Growth is a business strategy to outpace the competition either through a superior product offering.
Pricing is a key function in the value equation, Value = fn(price / sum (service + quality + access)). To create value, companies build products and services and wrap them around the product. Consumers create value by subconsciously assessing the price being asked for the perceived quality, and perceived service and perceived access.
The biggest impact on marketing over the last 15 years has been the proliferation of data among new sources like digital and mobile that provide insight into behavior and social activity. For many companies, the challenge is the integration of databases to optimize understanding of the customer, assess value, target investments, and manage communications on products, prices, services and promotions so that you have the right offer at the right time in the right channel to the right customer.
Search Engine Optimization remains one of the core strategies for businesses to attract customers to their web properties. The creation of content like e-books and other digital literature enables business to showcase expertise, product quality, or other brand or service attributes. E-Books and Digital Literature are essential tools for capturing customer data and assessing the difference between Suspect visitors and Prospect visitors and determining if it is time to engage sales in the pipeline process.