Custom Digital Applications to Gain Competitive Advantages

Custom Digital Applications provide numerous competitive advantages that most small businesses either ignore or assume cost too much. But in today’s global economy and low-code no-code resources, there are a lot of different ways to develop a custom digital application that will provide a sustainable competitive advantage for your business.

5 Steps To Refine Your Marketing Qualified Leads

Marketing Qualified Leads are Integral Components to Successful Pipeline Management. Not all MQLs are the Same. Here are 5 Steps to Refine MQLs for Your Business.

How The Dreamcatchers* Recording Studio Stepped Up for Growth

How The Dreamcatchers* Recording & Production Studio took their passion for music to new heights with the TBG Marketing Small Business Accelerator

Rich Media Display Advertising

Rich Media Advertising in the Google and Partner Display Networks Allow for Dynamic Ads to Engage and Convert Customers. Find Out What Rich Media Advertising Can Do For Your Business.

Why Content Strategy is So Important in Vertical Marketing

Content marketing is the name of the game to bring organic traffic to your website where you can engage and convert customers.  Many organizations have a broad array of customers they can and do serve and that requires content that can represent what you do for them in terms that are relevant and compelling. 

Marketing 101: Permission to Grow

Permission to Grow in marketing is driven by the mastery of your craft, the success of your programs, and your ability to align marketing to company metrics. Mastery, Success, Alignment – without all three – your passion will not be enough to carry you to elite performance.

How to Get the Most Out of LinkedIn Sales Navigator

LinkedIn gives you access to the most robust online social media platform for business professionals in the world.  The platform routinely updates algorithms and even paid professional accounts have limits on how many people you can contact.  Enter LinkedIn Sales Navigator

Google Display Remarketing | Recapturing High Value Customers

Google Remarketing is one of the hottest tools in marketing automation today. Tracking customers on pages and then inserting them into the Google Display Network to recapture them for conversion is both cost effective and highly lucrative. Here are 8 ways to make remarketing work for your business.

The Case for Chat Lead Qualification

Marketing Qualified Leads are an essential component to a successful and profitable sales pipeline.  The qualification process often uses marketing automation with e-mail nurturing and DRIP campaigns to build customer profiles and understand customer needs, wants, ability and timing of buying.  Now let’s take a look at the emergence of Chat for marketing qualification.

Marketing Qualified Leads

Accelerating the Sales Pipeline with Marketing Qualified Leads Yields Higher Close Rates, Greater Sales Productivity and Higher Profits. Let TBG Marketing Qualify Your Sales Leads with Marketing Automation Services.

What is a Marketing Qualified Lead?  A Marketing Qualified Lead (MQL) is a lead that has been processed using marketing tools to ensure that the lead is ready to move forward in the sales pipeline.

Unleash Marketing Automation and Drive Growth

TBG Marketing is a digital, database and direct marketing agency located in Columbus, Ohio

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3 Marketing Automations for Any Business

Automate Your Customer Thank You Process and Manage Brand Reputation in One Step

It’s not often that you find something that many businesses can use and use effectively to manage customers and customer relationships. Marketing Automation allows you to engage, nurture and groom customers to become Advocates for your business using digital personalization.

Branded Content Marketing to Drive Sales Engagement

Content marketing is the fuel to SEO growth. Branded Content marketing is about building your brand as the solution of choice to target customers with customized branded content tools.

Key Measure Reporting to Manage e-Retail Business

Understanding Customer Basket Composition Enables levers to Drive Sales and Growth

The number one question that always seems to befuddle small e-Retailers is “How well do you know your customers?” Join TBG Marketing at TBG Talk and learn about the Retail Strategic Profit Model and how to align Customer Insights to the model to drive profitable growth.

Marketing Tools of Enablement for Accelerated Growth

Building a Placemat Focused on Vertical Markets Enables Accelerated Growth And Superior Pipeline Management

Accelerated Growth has a bevy of tools that can be used to enable your efforts but they all require strategy and planning and quite a bit of coordination to execute. Marketing, Sales, Finance and Executive often play the key roles in deploying tools of enablement to drive Accelerated Growth, at TBG Marketing, we talk about the following methods that we have used or seen used effectively.

Managing the Sales Pipeline for Accelerated Growth

Managing the Sales Pipeline from Suspect to Buyers and Customers

Accelerated Growth requires the organization to shorten the sales cycle and improve the profitability of sales efforts by having marketing automate the processes of identifying and qualifying leads before delivering them to sales. Cold calling works – and it is the most expensive means of selling. Drive higher revenues and profits with superior Sales Pipeline Management driven by marketing automation.

Is Your Business Ready for Accelerated Growth?

Accelerated Growth Marketing Requires Culture, Strategy, Leadership and a Coordinated Focus on Winning and Keeping Customers.

While there is no widely agreed to metric for what “accelerated growth” actually is, a reasonable definition is growing
in a vertical market at 2x+ the average growth rate in the vertical. Accelerated Growth is a business strategy to outpace the competition either through a superior product offering.

Does Pricing Really Matter?

Pricing Strategy Core to Retail Success

Pricing is a key function in the value equation, Value = fn(price / sum (service + quality + access)).  To create value, companies build products and services and wrap them around the product.  Consumers create value by subconsciously assessing the price being asked for the perceived quality, and perceived service and perceived access.

TBG Marketing | Measuring Incremental Net Sales

Incremental Sales Measurement

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Enterprise Data Warehouses, Are You Winning or Losing?

Server Room Processing Terabytes of Data

The biggest impact on marketing over the last 15 years has been the proliferation of data among new sources like digital and mobile that provide insight into behavior and social activity.  For many companies, the challenge is the integration of databases to optimize understanding of the customer, assess value, target investments, and manage communications on products, prices, services and promotions so that you have the right offer at the right time in the right channel to the right customer. 

TBG Talk | Building e-Books and Digital Literature to Drive Sales

Search Engine Optimization remains one of the core strategies for businesses to attract customers to their web properties. The creation of content like e-books and other digital literature enables business to showcase expertise, product quality, or other brand or service attributes. E-Books and Digital Literature are essential tools for capturing customer data and assessing the difference between Suspect visitors and Prospect visitors and determining if it is time to engage sales in the pipeline process.

Top 10 Plugins for WordPress

WordPress is the world’s largest content management system, with over 65 million active web-sites, it is the darling of the Web.  If you plan on building your own marketing platform using WordPress here are 10 plugins that are must-haves to make your web-site shine.