About Christopher (Chris)
Christopher (Chris) Daly is the founder and president of TBG Marketing, a digital marketing consultancy and agency in Columbus, Ohio. Chris is a 30 year veteran of database, direct and digital marketing working with iconic brands like Frontgate, Victoria's Secret, GNC, Bill Me Later, PayPal and 2CO. Chris lives in Columbus, Ohio and is a graduate of THE Ohio State University.
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Accelerated Growth has a bevy of tools that can be used to enable your efforts but they all require strategy and planning and quite a bit of coordination to execute. Marketing, Sales, Finance and Executive often play the key roles in deploying tools of enablement to drive Accelerated Growth, at TBG Marketing, we talk about the following methods that we have used or seen used effectively.
While there is no widely agreed to metric for what "accelerated growth" actually is, a reasonable definition is growing in a vertical market at 2x+ the average growth rate in the vertical. Accelerated Growth is a business strategy to outpace the competition either through a superior product offering.
Accelerated Growth requires the organization to shorten the sales cycle and improve the profitability of sales efforts by having marketing automate the processes of identifying and qualifying leads before delivering them to sales. Cold calling works - and it is the most expensive means of selling. Drive higher revenues and profits with superior Sales Pipeline Management driven by marketing automation.