About Christopher (Chris)
Christopher (Chris) Daly is the founder and president of TBG Marketing and the marketing automation arm, dashfacts.com. Chris is a 30 year veteran of database, direct and digital marketing working with iconic brands like Frontgate, Victoria's Secret, GNC, Bill Me Later, PayPal and 2CO. Chris lives in Columbus, Ohio and is a graduate of THE Ohio State University.
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Branded Content Marketing leverages the outcome of your brand design to create information assets that are effectively marketed to customers to build brand reputation and drive leads to convert. The objective of content is to build the brand reputation and brand persona in the minds of customers and to drive affinity toward your brand to make the buying decision for the customer easier.